PRO FEET INTRODUCES HIGH-PERFORMANCE ATHLETIC SOCKS MADE WITH INNOVA^® YARN TECHNOLOGY

Press Contact:
Kristen Orr (919-969-4243) (korr@afyarns.com)
Tracey Campbell (919-969-4248) (twcampbell@afyarns.com)

Chapel Hill, NC (January 3, 2007) Pro Feet Inc. has developed a new line of high performance athletic socks made with Innova yarns from American Fibers and Yarns Company (AF&Y).  Manufactured in the U.S., the socks combine superior softness and comfort together with unrivaled inherent performance properties.

Pro Feet Inc. is introducing the socks in white, black, navy, royal, scarlet, hunter, kelly, gold and maroon. Priced at $6.99 per pair, the socks will be available at Chick’s Sports in California beginning in January. They will be available online at most major sporting good retailers and at specialty sport stores across the country in mid-February.

 The socks feature a welted top for better fit, superior arch support and cushioning for longer wear, and increased ankle support for enhanced stability.

 “Pro Feet’s longstanding commitment to comfort and quality coupled with AF&Y’s dedication to supplying high performance yarns have led us to create this new line of athletic socks,” said Taylor Wilson, vice president of sales for Pro Feet. “Innova yarns are giving us the ability to offer customers athletic socks with unbeatable performance and cleanability, and that is a smart addition to our current product portfolio.”

 The Multi Sport Team Socks made with Innova yarns are engineered with inherent performance features including: 

• Superior moisture management and quick drying

• Stain/fade resistance and bleach cleanable

• Bacteria, mold, mildew, and odor resistance

About Pro Feet Inc.
Pro Feet Inc., founded in 1979 by Russell R. Wilson, has been a leader in the Uniform, Military, Custom and Team Athletic sock business for 27 years. Continued growth, through innovation and strategic partnerships has been the fabric of their success within these markets. With distribution channels throughout the world, and a continuing push for market penetration, Pro Feet Inc., is poised for growth, and by teaming with companies such as American Fibers and Yarns with its solid library of products, Pro Feet Inc.’s vision of success will continue on for the next generation. For more information about Pro Feet Inc., and its products, please visit www.profeet.com.

About American Fibers and Yarns Company
American Fibers and Yarns Company (AF&Y) is the world’s leading supplier of solution dyed filament yarns.  With thousands of yarns in its product portfolio and the ability to engineer yarns to customer specifications, AF&Y is a dominant supplier to the residential and contract furnishings marketplace, and has a growing presence in the hospitality, apparel, automotive and industrial markets.  Headquartered in Chapel Hill, NC, AF&Y maintains a Technology Center that specializes in engineering filament yarn with innovative combinations not available from other suppliers.  The company also operates two U.S. production facilities totaling six hundred thousand square feet of manufacturing space.  For more information on AF&Y and its products, please visit www.afyarns.com or call 800-925-0668.