BRAMCO INDUSTRIES LAUNCHES GTG GREEN^TM EARTH FRIENDLY SWEATER COLLECTION MADE WITH INNOVA^® YARNS

Press Contacts:
Brad Barnett (212-768-3600) (mailto:brad@spunkyknits.com)
Marc Feder (212-768-3600) (mailto:marc@spunkyknits.com)
Tracey Campbell (919-969-4248) (twcampbell@afyarns.com)
 

Chapel Hill, NC  and New York, NY (October 3, 2007)  – Bramco Industries, the makers of Spunky Knits branded apparel, has adopted earth friendly Innova^® yarns for use in a new line of sweaters targeted for National Department Retailers.

Adding to their well-known brand of Spunky Knits, Bramco introduces the earth friendly sweaters under its newest brand collection "GTG Green^TM."

“When we first learned about the opportunity to collaborate with American Fibers and Yarns Company to create a yarn suitable for a sweater collection, we were immediately compelled to allocate significant resources in making the product both cost effective and producible at mass levels," said Brad Barnett, president and CEO of Bramco Industries. "Consumers are becoming much more eco-conscious and are looking for apparel alternatives that fit this category.  Without compromising quality and performance, we have been able to produce a product that is a "cut above organic."

Compared to other synthetics, Innova yarns:

• Require less energy to produce

• Produce least waste generation of synthetic fibers; none of it harmful industrial waste

• Do not require potentially harmful topical treatments for performance

• Are recyclable

"The Innova yarns bring an entirely new level of fashion, comfort, and performance to sweaters," said Marc Feder, vice president of Bramco Industries. "In addition to the environmental attributes, the GTG Green collection offers significant inherent benefits not found in other yarns, and exceeds standard industry requirements for quality and durability.  All these factors combined, better help us meet the needs of the environmentally conscious consumers' active lifestyles."

Additional benefits of the GTG Green sweaters include:

• Inherently stain resistant

• Color fast. Will not fade over time or from bleach

• Bacteria and odor resistant

• Moisture management

• Quick drying to save energy and money

The GTG Green collection will be launched initially in the Junior, Contemporary Misses, and Girls markets for fourth quarter '07 in store deliveries.  The Mens, Young Mens, and Boys collections will be available for back to school '08 deliveries.  The collection can be seen at the upcoming LA Majors Market on October 8-10, 2007, at the LA Mart in Penthouse 36.

"The development process with Bramco has been remarkable," said Jim Morelli, AF&Y executive vice president of sales and marketing.  "We focus on collaborating with companies to bring truly unique products to the market that offer inherent value to consumers.  Bramco's strategy of first introducing the earth friendly performance sweater to the "younger attitude" generations is brilliant.  These are the consumers that will have an everlasting impact on the environmental landscape for years to come."

This past May, American Fibers and Yarns Company announced its fabric and yarn recycling program.  Consumers who own products made exclusively of AF&Y yarns can reduce their environmental footprint by returning products to AF&Y so they can be regenerated to produce a variety of durable goods.

About Bramco Industries Corp.
In addition to its Spunky Knits and GTG Green^TM brands, Bramco Industries Corp. is a leading private label manufacturer of sweaters and tops.  Bramco's wide customer base includes the National Department Stores and Mass Retailers.  Headquartered in the Fashion District in New York City, Bramco operates manufacturing facilities in the United States, Asia, Middle East, and El Salvador.  For more information on Bramco Industries and their GTG Green collection of sweaters, please call their offices at 1-800-244-6654.  The GTG Green website, www.gtggreen.com, will be complete by the end of October.

About American Fibers and Yarns Company
American Fibers and Yarns Company (AF&Y) is the world’s leading supplier of solution dyed filament yarns.  With thousands of yarns in its product portfolio and the ability to engineer yarns to customer specifications, AF&Y is a dominant supplier to the residential and contract furnishings marketplace, and has a growing presence in the hospitality, apparel, automotive and industrial markets.  Headquartered in Chapel Hill, NC, AF&Y maintains a Technology Center that specializes in engineering filament yarn with innovative combinations not available from other suppliers. The company also operates two U.S. production facilities totaling six hundred thousand square feet of manufacturing space.  For more information on AF&Y and its products, please visit www.afyarns.com or call 800-925-0668.